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OVERVIEW

Vodafone, as the official sponsor of the music festival Rock In Rio Lisboa, had a stage 100% dedicated to Portuguese artists. Our creative way to make Vodafone stand out was to show these new artists uniquely: creating a live concert directly in the banners of the most visited online news websites.

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SCOPE

I was the creative and copywriter on this project, working directly with the JWT's digital creative team. We came up with the concept and executed all the campaign deliverables.

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