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OVERVIEW

Though there are quite a few telcos in the market, Woo innovated the space by being the first 100% digital telco in Portugal. Everything is done inside the Woo App. The launch of this new brand called for complete brand creation. While their brand and campaign were being created, it was time to develop the UX writing of the app and website.

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SCOPE

I worked with Woo's in-house marketing team to create and deliver the entire writing portion of their App and Website. Being on the outside, but working directly with the in-house team, allowed me to be the fresh writing blood Woo needed to create their brand.

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