Kit Kat

Toppi

Phygital Experience

OVERVIEW

One of the most famous chocolate brands in the world, Kit Kat, invited us to create a high-impact brand activation to be present in the most important music festivals in Portugal and for this to be sharable across different social platforms. A robot with the talent to paint was developed to express their art as never before, using Kit Kat as a canvas and different toppings with different tastes to create the sweetest art of the world. People only needed to make their drawings through the tablet with an app connected to the robot - in the final Toppi replicate everything over chocolate creating a custom Kit Kat for each person.

SCOPE

I worked as Creative Director, along with a team of creatives, UX developers, programmers and engineers. Together we created a robot with the talent to paint with chocolate. Using Kit Kat as a canvas and different toppings with different tastes, Toppi, created the sweetest art of the world. People only needed to make their drawings through the tablet with an app connected to the robot and Toppi replicated everything over the chocolate.

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